My 2 predictions (and hopes) for analytics in 2012
Last year around this time, I did a post outlining some predictions and hopes for analytics in 2011. It’s a good thing I am okay with making a fool out of myself. Regularly. Like, with amazingly high...
View ArticleAvoid Firing a Cannon from a Canoe (how to make your analytics count)
For my birthday, I gave myself the gift of re-reading Dale Carnegie’s great masterpiece How to Win Friends and Influence People. In the very first chapter, Dale was explaining the research behind the...
View Article6 keys to a killer career in web analytics
Every day, I become less of a dumbass, usually as a result of reflecting on what happens when I am one. Here are a few lessons I have learned that may be helpful to you, whether you are just getting...
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Is ROI the analyst’s greatest frienemy?
In the world of marketing and business, it’s all about ROI, right? Well, not if you want to understand what is happening and what you can do about it. Extremes are our enemy. Typically, we get tangled...
View ArticleDon’t be foolish. Come to DAA Atlanta.
On May 17th, an incredible brain trust is descending on W Midtown Atlanta to discuss analytics and the future of our industry. THIS IS A CALL TO ACTION, Click here to register! (I am showing off my...
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Analyze your brand – how a hospital’s new logo can make you a better digital...
At Search Discovery, the very first thing we do when we work with a client is focus on their customer or client. Our early work with every client is about understanding the industry, brand, and micro...
View ArticlePegs & Holes – What “big data” is really about.
There’s a lot of talk about “big data” floating around these days. The next magic bullet, so they say. But what is big data? That’s what everyone’s trying to answer. First of all, there are two axes of...
View ArticleThe Real Housewives of Tag Management
I’ve been carefully avoiding writing about things like this for a few reasons. You don’t want to upset people. You don’t want to pick fights. Plus nobody trusts vendors anyhow. But the TMS space’s...
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Why your dashboards suck, and 4 things you can do about it
Dashboards suck. Big time. Why? Because the people who build them are not thinking about their purpose. OH SNAP. Let’s put together a list of what dashboards are not for: Showing you what’s going on...
View ArticleMy predictions and hopes for digital analytics in 2013
Well, it’s that time of year again! But this time, we’re rocking with DIGITAL analytics, not just web. A lot of new stuff, and a lot of good, solid fundamentals applied to new things to be conquered in...
View Article4 Awesome Digital Analytics Segments You Probably Haven’t Considered
Segmentation is key in analytics…that is something probably nobody would argue (hopefully). Today, our segments are based largely around things like traffic sources, landing pages, visitor profiles...
View ArticleMinimum viable product vs. minimum viable idea
If you want to do something big, it is true that you need to start small. But don’t confuse starting small for thinking small. If you’ve read the Steve Jobs biography, there’s a chapter that describe’s...
View ArticleDon’t Be Average. Destroy Average.
On Peyton and work… Ever feel like Peyton did last night? Peyton is one of the best quarterbacks of our time, yet even sometimes he can look and feel like nothing is working. He can choose in those...
View ArticleHonest Talk About Tag Management (TMS) and Site Speed
Do tag management systems (TMS) make web sites faster? Yes! Does this differentiate them? Sometimes, but not a whole lot. Has a customer ever left one of the major TMSs on the basis of poor site...
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